George E. Marcus is Chancellor’s Professor of Anthropology at the University of California, Irvine. He co-authored Anthropology As Cultural Critique (1986), and co-edited Writing Culture (1986). He was the founding editor of the journal Cultural Anthropology. In recent years, after founding the Center for Ethnography at UC Irvine (2005), he has been interested in various mergings of anthropology’s emblematic ethnographic method with design thinking, and more generally, in how calls for, and experiments with, collaboration have both changed and preserved longstanding ideas that have shaped anthropology. He has coedited a series of books on anthropology’s changing method: Fieldwork Is More Than It Used To Be (2009), Theory Is More Than It Used To Be (2016), and Collaborative Analytics (Forthcoming).